A piece of brain in my hair, bleeding all around, yeah.

Proposal: Indie-rock musicians, the new rockstars, are being paid for putting their music into commercials not only monetarily, but also in units of irony. Following “The New Slang” being used in a McD’s commercial (graciously pointed out to me by Ben Segal), we now have m83 in a car commercial.


m83 – Don’t Save Us from the Flames (Pontiac Commercial?)

This leads me to believe that the ad agency handling Pontiac’s ads have a better sense of humor than one could have expected. Or, Pontiac themselves have a better sense of humor. Either way, someone has a sense of humor, and m83 is most certainly in on the joke: “Yes, I’m selling my music for a commercial, but I’m also subtly undermining the commercial. Or making cars seem cooler by allowing a song about melting wheels and brains in your hair into a car commercial. Either way, I am being quite clever.”

There is some sort of subtle and only partially apparent machine at work here.

Lastly: the video for the m83 song is incredibly charming. In a noteworthy turn, it features a bicycle. And ghosts. “A ghost is screaming your name.” New GI theme song? This would be my humble submission.


2 Responses to “A piece of brain in my hair, bleeding all around, yeah.”

  1. 1 butttub
    January 26, 2009 at 2:11 am

    thanks for the credit sean.

    the other really great moment of hilarious song and commercial conjunction was when honda used a beulah song about car accidents. the actual commercial didn’t play the part where where he sings, ‘when you crashed through that windshield’.

  2. 2 Luckycloud
    January 26, 2009 at 2:31 pm

    I honestly think that ad agencies have nothing but contempt or an unstoppable desire to trick consumers. Maybe advertising really is the last great art form.

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